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5 skincare trends that will be popular in 2024

skincare trends in 2023 include probiotic skincare, multifunctional products, microbiome friendly skincare

What will the latest skincare trends be in 2024?

The world of skincare is always changing. New products are introduced every year, and existing ones are reformulated to meet the needs of consumers.

With so much happening in this industry, it can be hard to keep up with all the innovations and changes.

This article aims to help you stay on top of these trends by highlighting 5 trends that will be popular in 2024!

1. Skin health

A strong focus on skin health will be popular in 2023. Some of the most influential beauty and skincare companies worldwide have already launched products that focus on skin health instead of merely highlighting particular ingredients.

This is a clear indication of what is to come in 2024. It will be all about supporting the skin barrier function, nourishing the skin from inside out,  protecting it against external factors, or restoring damaged skin.

Skin health can be achieved through minimizing the steps in your skincare routine in 2022

Expect to see products that focus on skin-identical ingredients, deep hydration, and restoration of the skin barrier while still providing benefits of active skincare.

2. Microbiome friendly skincare products

Microbiome-friendly skincare is becoming increasingly popular and for good reason. Many of the ingredients in skincare products that we use every day could potentially disrupt our microbiome.

While we don’t fully understand all of the ways in which our microbiome is connected to skin health, it’s clear that using products that help support the balance of microbes on the skin will be popular in 2024.

What are some of the ingredients that support the skin microbiome?

One key ingredient is prebiotics. Prebiotic ingredients are a type of ingredient that you may not be familiar with, but they are becoming more popular in skincare products.

Prebiotics are non-digestible carbohydrates that act as food for the beneficial bacteria on your skin. This helps to support the growth of healthy bacteria while preventing the growth of harmful microbes.

Prebiotic ingredients are found in a variety of skincare products, including moisturizers, sunscreens, and face masks. So if you are looking to add some prebiotics to your skincare routine, be sure to check the ingredient list for these beneficial compounds.

Examples of prebiotic ingredients in skincare include: Inulin, Fructooligosaccharides (FOS), Galactooligosaccharides (GOS), Xylooligosaccharides (XOS), Polydextrose and Larch Arabinogalactan

Prebiotic and probiotic lysate skincare

Another important microbiome friendly ingredient is probiotics. Probiotics are live bacteria that have been shown to improve the health of the skin microbiome.

Unfortunately, live probiotic formulations are difficult to preserve and need refrigeration to keep the probiotic bacteria alive. They also have additional challenges such as being more fragile and susceptible to changes in pH levels.

Skincare product manufacturers have attempted to solve these challenges by extracting the skin benefiting compounds of probiotics that can be added to a variety of skincare products. These are called probiotic lysates.

Probiotic lysates will continue to be popular in skincare products in 2023. Probiotic lysates are made from probiotics that are naturally found on the skin. A lysate is created when probiotic bacteria is broken down into its component parts.

These components are then purified to create a peptide that can be used in skincare products. Lysates have been shown to aid cell repair and normalize oil flow through sebum secretion.

Manufacturers of Probiotic lysates claim that these lysates can help with collagen production, give skin strength and increase elasticity.

If you are looking at the ingredients lists of products to purchase, look for the words "ferment" and "lysate". Some examples of probiotic lysate ingredients in skincare formulations include: lactobacillus ferment lysate, Bifidobacterium lysates and Saccharomyces lysates (a form of yeast ferment)

3. Skipcare and Skin Fasting

In 2024, skincare will be all about Skipcare and Skin Fasting. These two trends are all about taking a break from your usual skincare routine to give your skin a chance to rest and rejuvenate. 

Skipcare and Skin Fasting are great for skin health in 2022

Skipcare is all about skipping products or steps in your skincare routine, while Skin Fasting is about completely removing all skincare products from your routine for a certain period of time. 

Both of these trends are great ways to give your skin a break from harsh chemicals and other ingredients that can be irritating or drying.

They’re also a great way to save money because you won’t use your expensive skincare products as often as normal.

If you want to try out either of these trends, start by skipping one product or step in your routine.

Or, if you want to try skin fasting, ditch all of your skincare products for a couple of nights a week and go to bed with freshly cleansed skin.

You will start to see an improvement in your skin in just a few weeks.

4. Skin Slugging

This method of skincare started in social media channels like Tiktok and Instagram. The idea behind slugging it to apply an occlusive product to the skin at night to increase the penetration, and hence results, from skincare products.

This method of skincare can also combined with skin fasting to give the skin a chance to repair and rejuvenate without the use of additional products.

Slugging can work if you use the right products but can irritate or potentially damage the skin if you use the wrong products. It is also not recommended for someone who suffers from acne or clogged skin as this can worsen your skin condition.

If you do try slugging, make sure you use the gentlest products that are still full of high performance ingredients. Forshelli's Hydrate, Soothe and Glow kit would be the perfect skincare products to apply on your skin prior to slugging.

5. Multifunctional and multitasking skincare

Single-ingredient products have been hugely popular in the past few years, since they allow consumers to mix and max active ingredients.

However, many have noticed their skin become increasingly reactive or sensitive to this maximalist approach to skincare.

Multifunctional skincare products are those that combine the functionality of several products into one product. In 2024, these products are poised to become increasingly popular as they follow the trend for skinimalism and help to simplify the steps of your skincare routine.

They also reduce the sum total of the skin's exposure to filler ingredients, stabilizing agents, and preservatives that are present in each product.

For example, by using a water based face serum with a face oil, you give your skin everything it needs while reducing the number of products that you use in your skincare.

In addition to saving money and shelf space in your cabinet, you also reduce the steps in your skincare routine, making you more likely to stick to your skincare regimen, as well as help protect your skin from unnecessary exposure to fillers and preservatives. 

Which of these skincare trends are you already following? Comment below to share or ask for more information.


Jul 07, 2023 • Posted by Vilvah

Your blog was spot-on with its predictions when it recap it in 2023! Thanks for the foresight!

Jul 07, 2023 • Posted by Vilvah

I’m dedicated to my skin health routine, embracing skipcare and occasional skin fasting. Striving for a balanced skincare journey!

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